Global average screen time is 6 hours and 40 minutes - 6 hours of scrolling, liking, engaging, and converting. 90% of this through short-form. And with an over-saturation of competition vying for eyeballs, it is authenticity that matters most.
We believe that content is the targeting. Focusing on this not only allows you to not only find users, but power those users who deeply want your product through the content alone.
Our approach centers on the belief that content is the targeting. We've built our team around creating high-performing creative assets with targeting and business objectives baked in from the start.
We see marketing as a continuous dialogue between paid media and creative teams. Our in-house team allows us to control the most critical variable - the content itself.